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Making a market: How ProPublica blends news that wins Pulitzers with news that wins followers

FROM: http://www.niemanlab.org/2011/08/making-a-market-how-propublica-blends-news-that-wins-pulitzers-with-news-that-wins-followers/

Go to the ProPublica homepage right now, and you’ll see a mix of timely content whose headlines involve words like “guide.” And “FAQ.” And “Why X.” And “What is Y?” And “Z: we separate fact from fiction.” You’ll see reported blog posts and detailed explainers and thorough reading guides and news nav …



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Making a market: How ProPublica blends news that wins Pulitzers with news that wins followers

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