Social Media Marketing | Social Business: Culture Eats Strategy For …

Selected excerpt FROM: http://crosspollinationmedia.com/social-media-optimization/social-media-marketing/social-business-culture-eats-strategy-for-lunch/

In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM. The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”. What this …

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Social Media Marketing | Social Business: Culture Eats Strategy For …