Sci Tech Watch: Social Media ROI: Myths, Truths, Measurement

Selected excerpt FROM: http://www.sci-tech-watch.com/2012/02/social-media-roi-myths-truths.html

A clue might be that social media had a driving force, early adoption of new technology / business innovation and there was not enough time for detailed ROI analysis. And as everyone and everything evolves and matures, …

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Sci Tech Watch: Social Media ROI: Myths, Truths, Measurement