Conversion Rate, CAC & LTV Calculator

Calculate conversion rate, customer acquisition cost, lifetime value and the LTV:CAC ratio for your website or SaaS.

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Digital Marketing

About the Conversion Rate, CAC & LTV Calculator

See whether your funnel is profitable: how many visitors convert, what each customer costs and what they are worth.

How it works

CR = conversions ÷ visitors · CAC = marketing spend ÷ new customers · LTV = average order value × purchases per year × years retained × margin · Healthy LTV:CAC is usually 3:1 or better.

Frequently asked questions

What is a good website conversion rate?

Many sites convert 1–4% of visitors, but it varies a lot by industry, offer and traffic source.