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Marketing ROI Calculator

Work out return on investment, profit and break-even for any campaign, including your gross margin.

About the Marketing ROI Calculator

Enter what you spent and the revenue it generated to see ROI, profit and the break-even point.

How it works

Gross profit = revenue × margin. ROI = (gross profit − cost) ÷ cost × 100.

Frequently asked questions

ROI vs ROAS?

ROAS looks at revenue per rupee of ad spend. ROI accounts for margin and all costs, so it tells you whether you actually made money.

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