UTM Link Builder
Build campaign URLs with utm_source, utm_medium, utm_campaign, term and content — with presets for WhatsApp, Instagram, email and Google Ads.
- Free
- No sign-up
- Runs in your browser
- Digital Marketing
About the UTM Link Builder
Create trackable links for GA4 so you know exactly which post, email or ad brought each visitor.
How it works
Parameters are lowercased and URL-encoded; existing query strings and #fragments on your URL are preserved.
Frequently asked questions
Should I use UTMs on internal links?
No. UTMs on links within your own site overwrite the original traffic source in analytics.