CPC, CPM, CTR, CPA & ROAS Calculator
Enter spend, impressions, clicks, conversions and revenue to get CPC, CPM, CTR, conversion rate, CPA and ROAS in one place.
- Free
- No sign-up
- Runs in your browser
- Digital Marketing
About the CPC, CPM, CTR, CPA & ROAS Calculator
Check the health of a Google, Meta or LinkedIn campaign with every core ad metric at once.
How it works
CPC = spend ÷ clicks · CPM = spend ÷ impressions × 1,000 · CTR = clicks ÷ impressions · CVR = conversions ÷ clicks · CPA = spend ÷ conversions · ROAS = revenue ÷ spend.
Frequently asked questions
What is a good ROAS?
It depends on your margin. Break-even ROAS = 1 ÷ gross margin, so at a 40% margin you need at least 2.5×.