Social Media Engagement Rate Calculator
Calculate engagement rate by followers or by reach for Instagram, LinkedIn, Facebook, X and YouTube, with typical benchmarks.
- Free
- No sign-up
- Runs in your browser
- Digital Marketing
About the Social Media Engagement Rate Calculator
Add likes, comments, shares and saves plus followers or reach to get your engagement rate.
How it works
Engagement rate (by followers) = total engagements ÷ followers × 100. By reach = total engagements ÷ reach × 100. Benchmarks are rough ranges and vary widely by niche and account size.
Frequently asked questions
Which is better: by followers or by reach?
By reach reflects how people who actually saw the post reacted, so it is better for judging content.